A First Look at Nike and Zellerfeld’s 3D-Printed Air Works Prototype
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Name: Motoi Hatsuki Air Works 3D-printed Sneaker
SKU: TBC
Release Date: TBC
Nike has officially taken its first public step into the future of footwear manufacturing with its 3D-printed sneaker from its innovative Air Works Program, developed in partnership with additive manufacturing specialist Zellerfeld.
Revealed via social media by Blue Room‘s Motoi Hatsuki, the prototype silhouette showcases a sleek, monochromatic model. The sneaker features a one‑piece 3D‑printed construction, eliminating traditional stitching and overlays for a streamlined, slip‑on profile. Hatsuki’s design draws inspiration from the Air Max 1000 and Tailwind V, incorporating exaggerated heel and forefoot Air bubbles, including a glowing neon yellow unit at the rear. The side panels showcase a paisley‑style looping motif, adding ornamental depth to the otherwise minimal structure. Branding is kept subtle, allowing the experimental form and texture to take center stage.
As part of Nike’s broader Air Works initiative, which brought eight global creatives to Beaverton to collaborate with Nike engineers. Each participant will receive limited friends‑and‑family runs of their concepts, with previews rolling out ahead of Air Max Day 2027.
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In This Articlebrand-list-widget :ga="{"name":"in_this_article_desktop_sidebar"}" :brands="[{"term":{"id":53,"name":"Nike","slug":"nike","blog_id":1,"type":"brand","taxonomy":{"description":"Nike is a major American sportswear and footwear company, based in Portland, Oregon. The Nike legacy began in 1964, when track athlete Philip Knight and his coach Bill Bowerman set up a small business importing Japanese running shoes under the name Blue Ribbon Sports (BRS). Nike sponsors and collaborates with a diverse range of high-profile athletes and sports teams on a global level, with the highly recognized trademarks of \"Just Do It\" and the Swoosh logo. In addition, Nike is the world's biggest supplier of sportswear and footwear."},"link":"https:\/\/hypebeast.com\/tags\/nike","link_brand":"https:\/\/hypebeast.com\/brands\/nike"},"hypedb":{"image":"https:\/\/i0.wp.com\/s3.store.hypebeast.com\/media\/wiki\/fixtures\/brand\/Nike.jpeg","industries":[{"id":26625,"name":"Sportswear","slug":"sportswear","taxonomy":{"id":26649,"name":"post_tag"}}]},"stats":[215737.885,215907.77500000002,214838.975,216389.37500000003,186155.77500000002,216618.17500000002,208157.37500000003,199263.37500000003,200155.33500000002,205084.04,199563.64,193867.64,186254.04,186175.24000000002,198780.765,209554.43,201186.435,206391.76,200534.46000000002,200466.165,205458.94,216633.605,217240.005,210431.74,214979.03500000003,215118.31,210863.105,242633.955,245028.755,254697.085],"rank":{"today":2,"yesterday":2}}]" :text="{ 'see-more': 'See More', 'see-less': 'See Less', 'rank': 'Rank' }">/brand-list-widget>NikeCollaborationZellerfeldNike Air WorksMotoi HatsukiZoe Leung Senior Editorauthor-bio>
Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.Read More
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