How to Keep a Raw Denim Wardrobe Going
A Four-Word Philosophy, and a Guide to Looking After Your Entire Wardrobe When I started at Brund in 2012, we were very enthusiastic about “educating” customers. Sometimes too enthusiastic. Henrik, the owner, admits he’s won arguments but lost sales with TMI about jeans and boots. Maybe I’ve done that too. Way back at my first job in the business, I met Peter Rerskov when he was the sales guy for Wrangler/Bluebell—he’s the one who gave me those 11MW jeans I’ve never worn. We became friends. Year