Sometimes, Your Dad’s Favorite Sporting Goods Store Turns Out Some Heat
The sporting goods store Decathlon is almost perfectly plain, by design. It’s the place to go for cheap flip-flops, off-brand workout gear, and maybe a foam roller for your aging back. It’s the European Dick’s Sporting Goods, sans firearms. “Cool” was never part of its strategy, or so you’d think. But then here came Decathlon France, going full drip via an inconceivably slick collaboration with Marseille concept store Saison, released with a campaign fronted by French football star Antoine Griez